About us

It all started on a sun-drenched beach in Bali, where golden sunsets stretched endlessly over rolling waves, and the air was thick with the scent of salt and adventure. A group of friends, bound by a love for the ocean, surfing, and the freedom of coastal living, found themselves chasing waves by day and sharing stories under the stars by night. They realized that these moments—the ones spent barefoot in the sand, laughing until sunrise, feeling the ocean in their soul—were the ones that truly mattered. They wanted to bottle that feeling and wear it, to create something that reminded them and others of the magic of the sea, no matter where they were.

And so, Salted Soul was born—not just a fashion brand, but a mindset, a way of life. Designed for those who live for the tides and the simple joy of being with good people in beautiful places, every piece carries the spirit of sun, salt, and freedom. Whether you're chasing waves, wandering the coast, or just dreaming of your next escape, Soul Salted is here to bring that feeling to you. Because the ocean isn't just a place—it's a way of being 🌊☀️